Outputs only a single
color at any moment.
Can simultaneously output a million
controllable rays of many different colors.
Layers of proprietary technology form
the foundation of Parallel Reality:
Allows each pixel to simultaneously emit many controllable light rays of different colors.
Computes each light ray’s destination in dimensional space.
Harnesses a network of proprietary pixel processors to efficiently coordinate a massive number of light rays in real-time.
Translate complex underlying calculations into manageable software applications.
Enable everyday users to easily direct visual media to specific people and places.
Converges additional technologies such as sensors, UI devices, tracking, machine vision, data management, and predictive analytics to create a world of applications.
Can you imagine situations where displays, signs, signals, and lights will be more effective by simultaneously showing different things to different people and places? Here are some ideas:
Content is in each viewer’s language.
Advertising is targeted to each viewer’s needs, interests, behavior, and surroundings.
All information (such as gate number on a flight board) is relevant to each viewer.
Media, messaging, and lighting effects in public entertainment venues are individualized to each viewer.
Directions are customized to each viewer’s destination.
Messaging and signals on roadways are specific to each zone, lane, and vehicle.
Content is adjusted for each viewer’s distance, viewing angle, and sight-lines.
The optimal exiting or evacuation route is provided to each viewer.
Lights and lighting effects are customized for each viewer.