The Technology

and how it will change the world.  

PARALLEL REALITY™ Displays are enabled by
a new pixel that has unprecedented capabilities.

These pixels can simultaneously project up to millions of light rays of different colors and brightness. Each ray can then be software-directed to a specific person.

diagram of traditional pixel displaying one color in all directions

Conventional Pixel

Outputs only a single color
at any moment.

diagram of light field pixel displaying multiple colors in multiple directions


Can simultaneously output up to millions
of controllable rays of different colors and brightness.

How is this Possible?

Layers of proprietary technology enable PARALLEL REALITY™ Displays.

What are the Applications?

From replacing the signs you see around you, to creating entirely new experiences, the possibilities are endless…

Can you imagine situations where displays, signs, signals, and lights will be more effective by simultaneously showing different things to different people and places? Here are some ideas:

How will it change your reality?
Reach out to us